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THE
Q&A

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WHOS,
WHATS,
HOWS,
WHYS.

SMALL TASK: TELL US EVERYTHING.

When it comes to your brand, not only do you need to know what you're doing and where you're going- but you also need to know who you're talking to; what you're saying; how the message is going to be delivered.

So, let's dig a little deeper into these ideas!

WHO,
ME?

We want your autograph

Your Business

What you do
What does your business do? If you had just 30 seconds to explain your business to a customer, what would you say?
What is the purpose of your business? What problem do you solve or service do you provide?
What are the nuts and bolts of your company? Think words about food and wine, art and color, sound and music - what feelings and/or imagery do you want to highlight and emphasize for your present and future customers?
List 5 adjective or brand attributes best describe your company
Describe your ideal customer? Include demographics and interests of your “perfect” customer - things like gender, age, hobbies, income levels, education levels, how do they take their coffee?, where do they shop? Who’s their favorite celeb? Style Icon? Author? Band /musician /performer? Would they go see a stand up comedian or a TED Talk? What’s their favorite font? (These are just prompts, feel free to go beyond or into other territory, but be as specific as possible!)
What locations do you want to market in?
What are your marketing goals? Are you looking to generate leads, increase brand awareness, sell more product, etc.?
Do you have specific products, proprietary assets, or services you would like marketed? If so, please share details on those main products/services.
What are the top 10 searches you would like to show up for in Google?

Their
Business

Maybe they're a competitor.
Maybe they are a complimentor.
Maybe you just admire what they've done in your industry.
Name:
Website Link:
How do you differentiate from them?
Name:
Website Link:
How do you differentiate from them?
Name:
Website Link:
How do you differentiate from them?

THE
BUSINESS

What They do, your 3 main competitors
Why THIS business? What’s your personal journey or connection to this field? 
How does your business intermingle with other industries? Where can you see yourself collaborating with others?
What’s next and what’s your future vision for your brand? How do you define success? 

WHEW!

that was a lot, we know.
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